Women-owned sex toy brands

What makes a sex toy brand women-owned, and why does it matter?

A women-owned brand is one where a woman or women hold majority ownership and typically play a central role in creative and business decisions. In the pleasure products space this often translates into designs that center the user's comfort, anatomy and emotional experience rather than treating them as an afterthought. Brands like Biird, Love Hamma and Le Wand were founded with that philosophy, which tends to result in more ergonomic shapes, more thoughtful intensity ranges and stronger commitments to body-safe materials.

Are the materials used by these brands body-safe?

Yes. The women-owned brands in this collection prioritize non-porous, body-safe materials. You will commonly find:

• Medical-grade silicone for soft, flexible toys and accessories
• ABS plastic for firm external components and casings
• Stainless steel or borosilicate glass in select insertable or sensation items

Avoid any toy that is described as a "jelly" or "rubber" material, as these are porous and can harbour bacteria even after cleaning.

How do I clean and care for toys from these brands?

Cleaning method depends on the material and whether the toy has a motor. As a general guide:

• Silicone, stainless steel and glass toys without a motor can typically be boiled, run through the top rack of a dishwasher (without detergent) or wiped with a 10% bleach solution to fully sanitize them.
• Motorized silicone toys should be wiped down with a toy cleaner or mild soap and warm water. If the toy is fully waterproof it can be rinsed under the tap.
• Always check the care instructions included with your specific product, as waterproofing levels vary.

Is this collection suitable for beginners, or is it aimed at experienced users?

Both. Women-owned brands in this space tend to design with a wide range of experience levels in mind. Le Wand wands, for example, offer broad, rumbly vibration that is approachable for newcomers and satisfying for experienced users. Love Hamma and Biird also offer products that scale with the user. If you are new to kink or power-play elements, start with something that has clearly adjustable intensity and simple controls, and build from there at your own pace.

What lubricant is safe to use with these products?

Lube compatibility depends on the toy material. The key rule is: do not use silicone-based lubricant with silicone toys, as it can degrade the surface over time. Water-based lubricant is compatible with all materials in this collection and is the safest all-purpose choice. If you are using a stainless steel or glass item, silicone-based or water-based lube both work well. When in doubt, reach for a quality water-based formula and you will be covered across the board.